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The Seven SaaS Trial Leads You Need to Know for SaaS Revenue Forecasting
Does your SaaS business have a free trial? If so, then you have probably experienced various "personalities" of trial leads. This post will help you understand those personalities and offer strategies for managing each.
Building a Product Qualified Lead process for your Intermediately Complex product
In case you haven’t heard, PQLs are leads that are more likely to convert because they have found value in your product. If you’re a modern SaaS business, you want to find these leads. So the only question left — how? It’s elementary: you need a Product Qualified Lead process.
Here’s How Audiense is Making the Transition from Sales-Led to Product-Led
For every company that’s trying to figure out how to layer Sales onto an existing product-led model, there are several trying to do the opposite — introduce a Product-Led Growth (PLG) model onto an existing sales-led model. Audiense is one of them.
Using your product engagement data to forecast churn
As SaaS businesses the world round shift their attention to maintaining their existing customer bases, they are having to think about churn in a way they haven’t before. And because of this, we think that a new skill set – a new competency – will emerge.
