Building a Product Qualified Lead process for your Intermediately Complex product
In case you haven’t heard, PQLs are leads that are more likely to convert because they have found value in your product. If you’re a modern SaaS business, you want to find these leads. So the only question left — how? It’s elementary: you need a Product Qualified Lead process.
Here’s How Audiense is Making the Transition from Sales-Led to Product-Led
For every company that’s trying to figure out how to layer Sales onto an existing product-led model, there are several trying to do the opposite — introduce a Product-Led Growth (PLG) model onto an existing sales-led model. Audiense is one of them.
5 Things Your SaaS Sales Team Needs to Know About Product Engagement
The SaaS business model has long challenged the need for the traditional software salesperson. The SaaS model – and more recently the push toward Product-Led Growth with its free trial and frictionless upgrade path – has called for the death of sales.