Sherlock Blog

Most popular posts

Drive (or start) your Product Qualified Lead process with Sherlock

By Product engagement Product updates SaaS Insights

PQLs are hot! The newest trend to hit SaaS marketing/sales world since…I don’t know…the SQL? PQLs (Product Qualified Leads) are becoming an essential piece of the modern SaaS acquisition puzzle – and rightfully so. Any SaaS business using a free-trial or freemium model needs to have some way to assess leads based on their engagement with a product. This is quickly becoming a requirement of every modern SaaS operation. Incorporating product engagement data in their sales process not only helps their sales people become better informed about their incoming leads, but also helps them become more efficient overall. But...