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5 Things Your SaaS Sales Team Needs to Know About Product Engagement

By Product engagement SaaS Insights

“Product engagement? WTF is that?!?!?” – asks the software sales veteran. The SaaS business model has long challenged the need for the traditional software salesperson. The SaaS model – and more recently the push toward Product-Led Growth with its free trial and frictionless upgrade path – has called for the death of sales. “Why do we need a sales team if a customer can try, use, and buy my product without talking to anyone?!?!?” Of course, this has proven to be a bit hyperbolic. A high-performing sales team is still an essential part of most SaaS businesses. With that...