Mekkie Bansil

Marketing at Sherlock. Scrappy startup person. Wearing a lot of hats.
Categories
The Game of SaaS

Activation vs. Engagement: What’s the difference?

When building your product-led operations, knowing the difference between Activation and Engagement is essential. This post will help you understand that distinction.

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Mekkie Bansil
The Game of SaaS

Building a Product Qualified Lead process for your Intermediately Complex product

In case you haven’t heard, PQLs are leads that are more likely to convert because they have found value in your product. If you’re a modern SaaS business, you want to find these leads. So the only question left — how? It’s elementary: you need a Product Qualified Lead process.

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Mekkie Bansil
The Game of SaaS

Building a Product Qualified Lead process for your Simple Product

How do you build a PQL process for a simple product that is intended to drive mostly self-serve conversions? This post will help you build that framework.

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Mekkie Bansil
Product updates

Sherlock + Zapier for a Winning Sales Operation

Learn how to power your SaaS operation with Sherlock and Zapier

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Mekkie Bansil
Product updates

Sherlock in the Intercom Inbox (and more from Product)

We’re excited to release some really important additions to the Sherlock account and user detail pages as well as — drumroll, please — a shiny new Sherlock widget in the Intercom Inbox.

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Mekkie Bansil
The Game of SaaS

Product Qualified Leads (PQLs) Are Hiding in Your Data — Find Them!

Everything you need to know about product qualified leads from how to find the ones hidden in your data to what to do with the ones that you find.

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Mekkie Bansil
The Game of SaaS

The Seven SaaS Trial Leads You Need to Know for SaaS Revenue Forecasting

Does your SaaS business have a free trial? If so, then you have probably experienced various "personalities" of trial leads. This post will help you understand those personalities and offer strategies for managing each.

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Mekkie Bansil
The Game of SaaS

10 Product Engagement Alerts Every SaaS Business Needs

Set up these 10 product engagement alerts for every SaaS business. That way your customer success team can be notified when attention is needed.

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Mekkie Bansil
Customer Success

How to Improve the Sales CS Handoff

The Sales CS handoff is a seemingly simple transfer of account ownership between a salesperson who closed a new account and a customer success rep who will be on-boarding and managing the account.

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Mekkie Bansil
The Game of SaaS

How and Why to Score Your Product Engagement

Summary of our talk at the product-led summit

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Mekkie Bansil