Mekkie Bansil
Building a Product Qualified Lead process for your Intermediately Complex product
In case you haven’t heard, PQLs are leads that are more likely to convert because they have found value in your product. If you’re a modern SaaS business, you want to find these leads. So the only question left — how? It’s elementary: you need a Product Qualified Lead process.
How to Forecast Monthly Revenue in a Product-Led Growth World
The product-led model has changed the way the SaaS world operates. Unlike previous sales-led models, it relies on making a great product and letting people try all (or part) of it before paying. But when most of your conversions happen without a Sales touch, how do you forecast monthly revenue?
The Seven SaaS Trial Leads You Need to Know for SaaS Revenue Forecasting
Does your SaaS business have a free trial? If so, then you have probably experienced various "personalities" of trial leads. This post will help you understand those personalities and offer strategies for managing each.
